When thinking through web design, most people are thinking about the wrong aspects of your site. Does your website convert visitors into new customers? How do you measure that?
Building a website is easy. Building a website that grows your business is not. Once your website is built, what is it doing for you? Is it a placeholder? Do visitors become customers? Do you even get visitors? A website is not an abstract concept. Great web design should:
- Attract potential customers
- Turn customers into leads and customers
- Provide measurable results
If your website aren’t achieving these things, then you need to think about the value of your investment. Call us for help with your web design at (301) 960-3385.
If you already have a great website that converts visitors into customers, are you driving additional traffic using digital marketing?