Paid Search Marketing AKA Search Engine Marketing (SEM) AKA Pay-Per-Click Marketing (PPC) is one of the most visible forms of digital marketing since the rise of the internet. Want to show up at the top of search results in Google? It’s easy, you simply pay for it.
Paid search marketing allows you to get your website to the top of search results for almost any search query, but are you spending your money on the right search queries? You need to follow the money in order to be sure that the money you’re sending is turning visitors into customers.