Search Engine Optimization (SEO) is the digital marketing technique of getting your website to show up in search results for a given search term. That sounds like the nerdiest thing ever. Ultimately, you want more traffic to your website. You want people looking for your services who don’t necessarily know your business to find your website. Search engine optimization can help with that. SEO is broken down into two main categories:
Onsite factors – What you do on your site in terms of copy, coding, page load time, and other aspects to provide a wonderful user experience.
Offsite factors – Links, reviews and mentions of your website that give cues to search engines to provide insight into the relevance of your website.
Showing up for the right words can be difficult and take a lot of time. Choosing the right words to target can be even more difficult. Call us for help in driving more traffic to your website through search engine optimization.
Don’t yet have a website? Maybe you should look into web design.