Local Biz: Velati’s – Amy Servais

Velatis Staff
Photo courtesy of JH Photography

Started in 1850, Velati’s is a historical business that started in Richmond, VA and spent a fair amount of time in DC before ending up in Silver Spring.

Amy Servais bought Velati’s, along with their secret caramel recipe, in 1996. A DC native, Amy lived in Tampa, FL before purchasing Velatis and moving Velatis to Silver Spring, something we’re all very thankful for. The brand has always held a special place in her heart, being a staple of her childhood.

“A 6th generation Washingtonian, I was raised on these candies. My Dad introduced them to my Mom. My grandmother ate these candies.”

While she grew up in DC and lived out of state for a while, Silver Spring made a lot of sense for the relocation of Velatis (besides being the dopest city in the World, ever).

“The majority of our customers who ordered online were from Silver Spring… I was looking for years for the right store, so finally I found it [in Silver Spring].”

While Silver Spring is a great place to have her business, Amy has one complaint about thearea, albeit not quite as aggressively as some of our interviews.

“The buses. I know they’re supposed to have their little home [when/if the transit center is complete] soon, but out on the road, they’re not the best drivers.”

Amy is a great representation of a business that has been embedded in the greater DC community area, and she shows that by giving back to her community.

“We try to go to each new establishment and check it out, supporting our community that we live in… When someone is local, whether it’s a school, or church, or a fundraising event, we try to give a gift card or something to support.”

Besides that, it’s heartening to see owners love their brands and nurturing their businesses.

“It’s a pleasure to come to work every day.”

Velatis Retail
Photo courtesy of JH Photography


Short Documentary courtesy of Docs in Progress

Pete Tan
A DC Native, people say I'm rude and abrasive; I say I'm passionate. I've been working in marketing since 2005. My brothers and I paid Geppi's rent through the 80s and 90s. My relief at an indoor wavepool never materializing in Silver Spring is balanced by my disappointment that City Place has dozens of shuttered storefronts. I love what you've done with your hair.

2 COMMENTS
  • Jonathan Bernstein
    Reply

    Pete, great piece about Velati’s, and warm greets to Amy – who has one of our singular businesses here in Silver Spring. Just wanted to point folks to the great Docs in Progress video done about her store a while back. Along with her story colorfully told, the great visual about 1:40 into the short as they pour out the viscous caramel. http://bit.ly/1vGfv2N

    1. Pete Tan
      Reply

      Thanks, Jonathan. And thanks for the link. We’ve embedded the video into our post.

Leave a Reply

Your email address will not be published.